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Observations, musings and rubbish from the mind of an IVO (International Voice Over)

August 5, 2021 10:12 am

KPN Talpa Network

KPN & The Talpa Network, Netherlands – an interesting voice-over for a video which sets out to explain “Targeted Television Advertising”. The subject matter contains information as to how data-driven digital targeting works, referring to how often a specific ad can be ‘served’ to a specific audience in a specific context. Ultimately, delivering the right advertisement to the right household at the right time. 21st technology becomes more and more fascinating…